Kaufland connected with drivers to effectively boost brand engagement
UUNO connected with drivers and turned their locations into desired destinations
UUNO reached its brand awareness and visibility goals whilst engaging with an exclusive target audience on a high performing communication channel.
12 s1
Average Watch Time
6%2
Click Rate
1: Average Watch Time of Google Display Ads: 7.82s.
2: Average Click Rate of Google Display Ads: 0.46%.
About UUNO
UUNO is an app-based service provided by Superoperator GmbH, a Finnish company that specializes in digital car washing. The goal of UUNO is to offer customers a convenient and streamlined experience when it comes to buying and redeeming car washes. With UUNO, customers have access to over 10,000 car washes across Germany, including information on opening hours, washing programs, prices, and special offers. UUNO aims to make the process of getting a car wash as simple and easy as possible for its users.
Situation
UUNO is an app that provides a convenient and digital car wash experience at connected car wash sites across Europe. The company launched a new corporate identity and aimed to attract nearby drivers to the digitized locations by increasing the brand visibility and expanding the company’s outreach to new customers.
Solution
UUNO partnered with 4screen and connected with drivers when they needed to find the car wash services the most and in real-time.
UUNO displayed location-based ad formats on the in-car screen and offered special discounts for car wash services, that could be redeemed when the app was downloaded.
We have found a unique communication channel with huge potential to provide valuable offers to drivers and engage with our customers.
- Nicolas Meibohm, Co-Founder UUNO
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