About Kaufland

Kaufland is a German supermarket chain that was founded in 1984. It operates in several countries in Europe, including Germany, Poland, Czech Republic, Romania, Bulgaria, Croatia, and Slovakia. The store offers a wide range of products including fresh produce, meats, dairy, and baked goods, as well as household items and personal care products. Kaufland also has a large selection of non-food items such as clothing, electronics, and furniture. The store is known for its competitive prices and high-quality products. In addition to its physical stores, Kaufland also offers an online shopping service for customers to purchase products online and have them delivered to their homes.

Situation

Kaufland operates more than 750 hypermarkets in Germany. They wanted to increase in-store sales and promote the newly launched Kaufland Card, a customer loyalty system. A new, consumer-friendly communication channel was desired to boost brand visibility and engagement.

Solution

Kaufland partnered with 4screen for an in-car-marketing campaign.

Thanks to 4screen, Kaufland engaged effectively in real-time with their target audience.

The sponsored, location-based content, comprised of store details and product information, was displayed on in-car screens.

For the marketing world this platform is a real innovation. It offers us the opportunity to further develop our marketing mix and to address our customers in an even more individual and targeted manner.

- Christoph Schneider, Kaufland Marketing Germany

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Kaufland connected with drivers to effectively boost brand engagement

Kaufland reached an exclusive target audience, promoted its offer in a customer-friendly way, and increased engagement.