Kaufland connected with drivers to effectively boost brand engagement
APCOA wins new customers with location-based in-car offers
APCOA reached its brand awareness and engagement goals whilst crafting a personalized driver experience on a high performing communication channel.
14.89 s1
Average Watch Time
3.17%2
Click Rate
1: Average Watch Time of Google Display Ads: 7.82s.
2: Average Click Rate of Google Display Ads: 0.46%.
About APCOA
APCOA Parking is one of the largest parking management companies in Europe. Founded in 1935 in Germany, it now operates in 13 countries, providing parking solutions to a variety of clients including cities, airports, shopping centers, and hospitals. The company offers a range of services including on and off-street parking, valet parking, electric vehicle charging, and parking guidance systems. APCOA also operates a number of car parks in Europe and has a strong focus on sustainability, offering services such as electric vehicle charging and promoting alternative forms of transportation such as car-sharing and bike-sharing.
Situation
APCOA PARKING represents the leading parking management company in Europe, that offers innovative parking services for drivers. The company aimed to promote the APCOA FLOW APP and to expand the company’s outreach to new customers by raising awareness about the parking locations in real-time.
Solution
There was no feasible way for APCOA to reach out to drivers who search for a nearby parking spot.
Fortunately, the 4screen platform offers location-based ad formats that blend seamlessly into the in-car screen.
APCOA benefited from the interactive channel to offer parking discounts to drivers, that could be redeemed when the APCOA FLOW APP was downloaded.
For the first time ever, we can interact with drivers directly on the in-car screen, when and where it matters whilst increasing customer value.
- Tobias Beau, APCOA Germany
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